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Design terms

Design terms

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A few design terms for beginners

Items (5)

  • Bitmap

    A series of bits that forms a structure representing a graphic image. The color of each pixel is individually defined.

  • Kerning

    Modifying the horizontal space between letters

  • Hue

    A variety of color such as red, blue, green, or yellow.

  • Branding

    The process involved in creating a unique name and image for a product in the consumers‘ mind

  • Asymmetry

    when graphics and/or text are not identical on both sides of a central line.