Semper Phone


  • Improve effortlessly – just by living your life
  • Learn while waiting for your apps to load
  • Recommended by 5 universities
  • Community of over 1,000,000 learners
  • 50,000+ expert-made packs, or create your own
"One of the best learning apps" - CNET
  • Apple Play Store
  • Install Semper from the Play Store
AP Psychology People

AP Psychology People

Last update 

Items (71)

  • inferiority complex

    Alfred Adler

  • secure/insecure attachment (the strange situation)

    Mary Ainsworth

  • conformity (Asch conformity test)

    Solomon Asch

  • observational learning, (Bobo the clown study)

    Albert Bandura

  • created the basis for IQ testing

    Alfred Binet

  • believes men and women seek mates based on physical and personality traits.

    David Buss

  • 1st female president of APA (American Psychology Association)

    Mary Whiton Calkins

  • trait theorist, fluid and crystal intelligence, personality testing, 16 personality factors

    Raymond Cattell

  • believed grammar was innate, LAD (language acquisition device)

    Noam Chomsky

  • discovered and coined the phrase "rapid eye movement" (REM) sleep

    William Dement

  • emotion; found that facial expressions are universal

    Paul Ekman

  • rational emotional behavioral therapy (RET), clients are taught to challenge beliefs with rational helpful statements

    Albert Ellis

  • 8 psychosocial stages of development

    Erik Erikson

  • believed personality was determined to a large extent by genes. extroversion, introversion

    Hans Eysenck

  • cognitive dissonance

    Leon Festinger

  • psychoanalytic, id/ego/superego, defense mechanisms, transference

    Sigmund Freud

  • taste aversion learning

    John Garcia

  • split brain (left/right brain)

    Michael Gazzaniga

  • theory of multiple intelligences (logical-mathematic, spatial, bodily-kinesthetic, intrapersonal, linguistic, musical, interpersonal, naturalistic)

    Howard Gardner

  • visual cliff

    Eleanor Gibson

  • argued that Kohlber's work was developed only observing boys and overlooked potential differences between moral judgements of men and women

    Carol Gilligan

  • 1st APA president

    G. Stanley Hall

  • contact comfort, attachment (monkeys)

    Harry Harlow

  • hypnosis, advocate of the divided consciousness theory

    Ernest Hilgard

  • neural basis of vision, feature detector = groups of neurons in the visual cortex that respond to different types of visual images

    David Hubel

  • functionalism; studied how humans use perception to function, first psychologist

    William James

  • groupthink; opinions intensify when a group shares beliefs.

    Irving Janis

  • collective unconscious

    Carl Jung

  • developmental psychology, temperament is biological

    Jerome Kagan

  • sleep psychology, created the sleep cycle

    Nathaniel Kleitman

  • stages of moral development (preconventional, conventional, and postconventional)

    Lawrence Kohlberg

  • 5 stages of death and dying

    Elizabeth Kubler-Ross

  • lucid dreaming

    Stephen LaBerge

  • Schacter-Singer (Schacter two-factor) theory of emotion

    Richard Lazarus

  • father of social psychology, four types of conflict, studied productivity under autocratic, laizssez-faire and democratic conditions.

    Kurt Lewin

  • reconstructive memory, unreliability of eyewitness testimony, memory as active construction

    Elizabeth Loftus

  • imprinting (geese)

    Konrad Lorenz

  • Maslow's hierarchy of needs

    Abraham Maslow

  • obedience to authority

    Stanley Milgram

  • classical conditioning

    Ivan Pavlov

  • stages of cognitive development: 1. sensorimotor, 2. preoperational, 3. concrete operational, and 4. formal operational

    Jean Piaget

  • 1st APA woman Phd. in psychology

    Beverly Inez

  • proved pavlov wrong, developed contingency model of classical conditioning

    Robert Rescorla

  • nonverbal communication, self-fulfilling prophecies, confirmation bias

    Robert Rosenthal

  • external/internal locus of control

    Julian Rotter

  • the types of classifications used in a language gives us clues about what the people who speak that language find important

    Edward Lee Sapir

  • two-factor theory; first arousal, then cognitive appraisal

    Stanley Schachter

  • learned helplessness

    Martin Seligman

  • heuristics, 3 phases of decision making

    Herbert Simon

  • operant conditioning ("skinner's box")

    B.F. Skinner

  • opponent process theory of emotion

    Richard Solomon

  • icon memory, flashed letters, our visual memory hold 7+/-2 chunks

    George Sperling

  • split brain surgery for patients with epilepsy, discovered specialization

    Roger Sperry

  • IQ system

    William Stern

  • triarchic theory of Intelligence (practical, analytical, creative)

    Robert Sternberg

  • 1st A.A. made Phd in psychology


  • revised Binet's IQ test, high IQ does not necessarily lead to wonderful life

    Lewis Terman

  • law of effect, the principle that forms the basis of operant conditioning

    Edward Thorndike

  • student of Wundt, introduced structuralism

    Edward Bradford Titchener

  • cognitive maps, latent learning

    Herbert Tolman

  • heuristics

    Amos Tyversky

  • zones of proximal development

    Lev Vygotsky

  • visual cliff

    Richard Walk

  • 1st woman phd in psycholgy

    Margaret Floy Washburn

  • behaviorism

    John Watson

  • gestalt psychology

    Max Wertheimer

  • linguistic relativity hypothesis, language determines the way we think

    Benjamin Whorf

  • structuralism

    Wilhelm Wundt

  • motivation; believes that we invent explanations to label feelings

    Robert Zajonc

  • stanford prison experiment; importance of social roles

    Phillip Zimbardo

  • bystander effect

    John Darly